Monthly Archives: December 2008
Facebookgate: Power to the students
A very interesting experiment in the power of social networks occurred on Friday. Several higher ed professionals uncovered evidence of a marketing scheme utilizing the very popular incoming freshman “Class Of” groups in Facebook and were sharing their findings on Twitter. Upon further digging they found hundreds of colleges and universities throughout the country with Class of 2013 groups created by the same small group of people. Additional detective work identified a college marketing group behind most of the pages, likely with the intent of mining students’ comments and posts on the Class of 2013 group pages. Our university was the lucky recipient of two of these pages.
As we enroll a freshman class in the range of 4,500 students, it is not policy that we create and maintain official class pages for each new group of students. Instead we let the network of Facebook groups develop naturally. The Class of 2012 group last year had more than 1,200 student members and hundreds of discussion board conversations.
End-of-the-year Bonus
At the final semester banquet for our student leaders, lots of fun stories and jokes from throughout the past year were shared. These students were part of a year-long program of leadership and development training that includes first-year seminar course facilitation in the fall semester.
“You kicked my butt. And you didn’t stop kicking my butt until I straightened out.”