Media Wisdom of 15-year olds

Morgan Stanley’s European media folks asked their 15-year old intern, Matthew Robson, to share his perspective on the media consumption of his peers and published the resulting paper. Although not data driven or full of new insights, the report does confirm a lot about the listening, viewing, and reading habits of the teenage audience. Texting wins out over Twitter, Facebook is still tops, and no one ever picks up a newspaper. Ever.


Read about it here: How Teenagers Consumer Media


2 thoughts on “Media Wisdom of 15-year olds

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s